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Retail
Encompassing a diverse range of requirements from Gift Shops, thru Electrical & Electronic Outlets, Footwear, Fashion, Sports Shops, Supermarkets, Convenience Stores and a large range of Speciality Stores, the retail market brings its own unique range of features and necessities that challenge solutions providers to venture into new an more diverse areas of technology all the time.
Consumers have more choices and seek greater control over where, when and how retailers interact with them and understand their preferences. Tomorrow's successful retailers are evolving to embrace and build on this consumer mindset by moving from a business-to-consumer model to a consumer-to-business, or C2B, approach. |
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They are moving beyond multichannel to a seamless "converged retailing" or — c-tailing — experience that encompasses stores, the Internet, self-service touchpoints and mobile devices, coupled with relevancy and personalization, to win consumer preference and loyalty.
Solutions providers of technology for retail must rise to the challenges that this transformation in consumer behaviour brings. With our partners, IORESOURCE can rise to these challenges, engage with solutions providers and help them to evolve their systems consistent with consumer expectations. |
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